Do Not Post This on Your Social Media Platforms
I have been asked many times...online about social media marketing and strategies.
Does the social media platforms like Facebook, Twitter, Pinterest Google Reddit, Youtube, Linkedin, Snapchat, Whatsapp and others reveal anything about the individual or the organization?
Today social media platforms are a minefield of information on the individual or the organization.
These platforms offer unlimited benefits but it also has huge risks and negative consequences if not managed properly.
Recently an incident involving passengers of United Airlines and American Airlines drew huge negative responses from social platform users across the world leading to huge negative publicity and brand damage.The video of a passenger being forcibly removed from plane went viral and before the airline could react there was a huge backlash from online media users.The company probably failed to recognize the impact of online social sites or it did not have an effective social media strategy to handle such crisis.The damage was huge and swift.The airline then had to backtrack and the CEO had to apologize profusely.
Today every mobile is a video recorder or a camera.With WiFi and internet facilities available at the drop of a hat no event or incident can be hidden or neglected away. These incidents ae recorded and within seconds posted on online social sites and shared with millions of users within seconds.
Some of the risks involved of not having a proper social media marketing strategy whether you are a professional or a corporate organization are Identity thefts, cyber threats phishing, unwanted spamming and trolling, hacking of your profile and posting of unwanted abusive comments from your account, negative perception etc.
Lessons For Professionals / Individuals
A highly qualified professional being considered for a top management position was dropped after review of his postings across social platforms.
Lessons For Professionals / Individuals
A highly qualified professional being considered for a top management position was dropped after review of his postings across social platforms.
He had cleared his interviews with the company and was awaiting his appointment letter.The company had a look at his social media postings.
The management felt uncomfortable regarding his views on gender and race. The company decided to play safe. He was denied appointment.
We have seen top ranking executives of companies being forced to resign and apologize for a single inappropriate comment.
Nothing can be more awkward than when you find that the post or picture which you shared in a personal or emotional disturbed state being discovered by your potential customer, employer or fiance.
Many companies are looking into the social platform profile of candidates.They looks at the comments and pictures for getting a insight into the candidate's personality.
Immigrant officers, law enforcement agencies and even people searching for alliances are having a look at the social platform profile.
The social profile picture also speaks along with the actual comments posted by the individual.
Comments should be moderated and carefully worded. There are hundreds of cases where individuals and organizations have been booked for offences and arrested for posting comments and pictures.
Selecting the social profile picture involves both the conscious and the subconscious mind.
When a person creates a fake ID or a modified, it can show or reveal a kind of personality.
The picture is cross checked with his comments which reveals a pattern of his personality. But to a large extent you can figure the personality by looking at his posts and pictures.
Your postings may reveal your dominant personality trait .
Latest Information For Those Applying for US Visa : Applicants may be required to submit five years worth of social media handles.
Tips on social media marketing strategy.
Hire a consultant
Have a mission and vision
Be clear and effective in communication
Think before you post
Have a back up plan in case of crisis
Have empathy and sympathy
Keep passwords safe and secure
Keep track of comments and posts
Do not post gender race or other insensitive posts or materials
Follow the cyber laws and policies
You cannot afford to ignore the social media. But taking precautions and safety measures you can ensure that the threats to you and to your organization are minimized.
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S.Swaminathan is a Power Motivator, Author, Motivational Speaker, Soft Skills and Corporate Trainer, HRD Consultant and Director – Asktenali.com. He has held several senior management, positions in the Information Technology Industry.
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