Sunday, 7 May 2017

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Today Social Media is being used by corporates and professionals to promote themselves and their organizations. Online about social media marketing and strategies. Does the social media platforms re...



Social Media Marketing and Strategy Do Not Post This on Your Social Media Platforms


I have been asked many times...online about social media marketing and strategies.


Does the social media platforms like Facebook, Twitter, Pinterest Google Reddit, Youtube, Linkedin, Snapchat, Whatsapp and others reveal anything about the individual or the organization?





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Social Media Marketing and Strategy

Do Not Post This on Your Social Media Platforms

I have been asked many times...online about social media marketing and strategies.

Does the social media platforms like Facebook, Twitter, Pinterest Google Reddit, Youtube, Linkedin, Snapchat, Whatsapp and others reveal anything about the individual or the organization?

Today social media platforms are a minefield of information on the individual or the organization.

These platforms offer unlimited benefits but it also has huge risks and negative consequences if not managed properly.

Lessons for Corporate Organizations

Recently an incident involving passengers of United Airlines and American Airlines drew huge negative responses from social platform users across the world leading to huge negative publicity and brand damage.The video of a passenger being forcibly removed from plane went viral and before the airline could react there was a huge backlash from online media users.The company probably failed to recognize the impact of online social sites or it did not have an effective social media strategy to handle such crisis.The damage was huge and swift.The airline then had to backtrack and the CEO had to apologize profusely.

Today every mobile is a video recorder or a camera.With WiFi and internet facilities available at the drop of a hat no event or incident can be hidden or neglected away. These incidents ae recorded and within seconds posted on online social sites and shared with millions of users within seconds.

Some of the risks involved of not having a proper social media marketing strategy whether you are a professional or a corporate organization are Identity thefts, cyber threats phishing, unwanted spamming and trolling, hacking of your profile and posting of unwanted abusive comments from your account, negative perception etc.

Lessons For Professionals / Individuals

Latest Information For Those Applying for US Visa : Applicants may be required to submit five years worth of social media handles.


A highly qualified professional being considered for a top management position was dropped after review of his postings across social platforms. 

He had cleared his interviews with the company and was awaiting his appointment letter.The company had a look at his social media postings.

The management felt uncomfortable regarding his views on gender and race. The company decided to play safe. He was denied appointment.

We have seen top ranking executives of companies being forced to resign and apologize for a single inappropriate comment. 

Nothing can be more awkward than when you find that the post or picture which you shared in a personal or emotional disturbed state being discovered by your potential customer, employer or fiance.

Many companies are looking into the social platform profile of candidates.They looks at the comments and pictures for getting a insight into the candidate's personality.

Immigrant officers, law enforcement agencies and even people searching for alliances are having a look at the social platform profile.


Latest Information For Those Applying for US Visa : Applicants may be required to submit five years worth of social media handles.

The social profile picture also speaks along with the actual comments posted by the individual. 

Comments should be moderated and carefully worded. There are hundreds of cases where individuals and organizations have been booked for offences and arrested for posting comments and pictures. 

Selecting the social profile picture involves both the conscious and the subconscious mind.

When a person creates a fake ID or a modified, it can show or reveal a kind of personality.

The picture is cross checked with his comments which reveals a pattern of his personality. But to a large extent you can figure the personality by looking at his posts and pictures.

The Big Five personality traits, also known as the five factor model (FFM). 

The five factors have been defined as openness to experience, conscientiousness, extroversion, agreeableness, and neuroticism.


Your postings may reveal your dominant personality trait .


Tips on social media marketing strategy.
Hire a consultant
Have a mission and vision
Be clear and effective in communication
Think before you post
Have a back up plan in case of crisis
Have empathy and sympathy
Do not insult, rant, troll or abuse
Keep passwords safe and secure
Keep track of comments and posts
Do not post gender race or other insensitive posts or materials
Follow the cyber laws and policies

You cannot afford to ignore the social media. But taking precautions and safety measures you can ensure that the threats to you and to your organization are minimized. 

Post Incident Updates of United Airlines Fiasco

Post Incident Changes from United Airlines




United Policy Changes Made or Forthcoming

1. United will limit use of law enforcement to safety and security issues only.

United will not ask law enforcement officers to remove customers from flights unless it is a matter of safety and security. United implemented this policy on April 12.

2. United will not require customers already seated on the plane to give up their seat involuntarily unless safety or security is at risk.
United implemented this policy on April 27.

3. United will increase customer compensation incentives for voluntary denied boarding up to $10,000.
United's policy will be revised to increase the compensation levels up to $10,000 for customers willing to volunteer to take a later flight. This will go into effect on April 28.

4. United will establish a customer solutions team to provide agents with creative solutions.

United will create a team to proactively identify and provide gate agents with creative solutions such as using nearby airports, other airlines or ground transportation to get customers and crews to their final destinations. Separately, the team also will work to provide solutions to help get crews to their final destinations. United expects the team to be operational by June. Examples include:

Suggest flights to close-by airports and then provide transportation to the customer's preferred destination.

If a customer's travel includes a connecting flight, provide options that would eliminate the connection and still get the customer to the destination.


Offer ground transportation where practical.

5. United will ensure crews are booked onto a flight at least 60 minutes prior to departure.

Unless there are open seats, all crew members traveling for work on our aircraft must be booked at least 60 minutes before departure. This policy was implemented on April 14.

6. United will provide agents with additional annual training.

United will provide annual training for frontline employees to enhance their skills on an ongoing basis that will equip them to handle the most difficult of situations. This training will begin in August.

7. United will create an automated system for soliciting volunteers to change travel plans.

Later this year, United will introduce a new automated check-in process, both at the airport and via the United app, that will gauge a customer's interest in giving up his or her seat on overbooked flights in exchange for compensation. If selected, that customer will receive their requested compensation and be booked on a later United flight.

8. United will reduce its amount of overbooking.

United has evaluated its overbooking policy. As a result, adjustments have been made to reduce overbookings on flights that historically have experienced lower volunteer rates, particularly flights on smaller aircraft and the last flights of the day to a particular destination.

9. United will empower employees to resolve customer service issues in the moment.

Rolling out later this year, United will launch a new "in the moment" app for our employees to handle customer issues. This will enable flight attendants (by July) and gate agents (later this year) to compensate customers proactively (with mileage, credit for future flights or other forms of compensation) when a disservice occurs.


10. United will eliminate the red tape on lost bags.


United will adopt a new no-questions-asked policy on permanently lost bags. In these instances, United will pay a customer $1,500 for the value of the bag and its contents. For claims or reimbursement over $1,500, additional documentation may be required. This process is expected to be in place in June.



Swaminathan Sankaran
(Motivational Speaker)
Asktenali
Chennai,
Tamilnadu India